For The City

Established in 2020, Fontana Brand was founded with a purpose beyond fashion. At the core, we aim to bring awareness and be a resource for the community in all of Fontana. We have no connection with the official city of Fontana, but have similar goals to uplift, inspire and be a resource for the city.

Merchandise with Meaning

Fontana Brand offers a curated range of products—Clothing, accessories, and lifestyle items—that spotlight the city's identity. Our motto, "For The City," reinforces a deep connection to the Inland Empire while fostering awareness and appreciation of the city's rich history and culture

Uplifting Community

What sets Fontana Brand apart is not our products, but the message we carry. Our brand strives to serve as:

• A resource for residents and locals—showcasing city pride through tangible, wearable hats and merchandise.

• A source of inspiration, encouraging collaboration and community connection.

• A platform for positivity, promoting unity, peace and working to build for future generations of Fontana natives.

We hope our residents showcase their love for their city and feel seen being able to represent what we all have in common, Fontana natives. Whether you're wearing a t-shirt, hoodie, or a hat, you're also sharing a piece of Fontana’s story—no matter where you may be in the world.

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Fontana Brand aims to bring awareness to the city and showcase the history through products and merchandise. The overall goal is to be a resource, inspire, and uplift our community in the Inland Empire.